Step 2: Insights

• Once we’ve completed the user research, it’s time to unpack what we learned to find the insights that are going to drive the rest of the process. 
• Initially, our insights will be focused on defining what we are solving for. What stories did we hear in the research that really stick out? What needs did we uncover? What point of view will we take on the problem space? 
• In subsequent iterations, insights will be focused on teasing out what we learned from user testing and rapid experimentation to evolve the idea or pivot in a new direction.

Artifacts: research report, design framework